Animation is a great way to express a cartographic point, for instance, rather than showing one still map to display data, you can get your point across more expressively by using animation. I personally have not used animation to pump up the look of my maps I have done in the past (well maybe one assignment animation was involved) but I know people who have and it definitely does add a little umph. Check out this website to see some more stuff on animated cartography: http://www.geovista.psu.edu/research/animation/
Browse around, download some animations to see for yourself.
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